Ashley Smidt is VP, Business Development/ Marketing in Saskatchewan responsible for Strategic Business Development activities including Account Management, Customer Relationship Management, Partnership Management and the Solutions Strategy for Paradigm and SEB offerings. Ashley leads the Business Development team in Saskatchewan and our cross selling strategies nationally. Her credentials include a Bachelor of Business Administration and a Certificate in Economics from the University of Regina. She obtained the PRINCE2® Practitioner certification and her Professional Leadership Certificate from the University of Regina. Ashley volunteers extensively in Regina and served as Chair of the United Way of Regina’s GenNext Committee. Ashley is currently volunteering for the Globe Theatre of Regina and enjoys spending time with her family at Last Mountain Lake.